When I was younger – much younger – I had the pleasure of consulting to McGraw-Hill Publishing. The client wanted to make their editors more productive. More productive editors meant more books published and obviously more books published meant more profits for McGraw-Hill. I’m not …
Reviews are the lifeblood of a successful writer’s career. When I get a favorable review, I feel pleased that I was able to satisfy a reader of my story. When I get an unfavorable review, I wonder why am I pretending that I’m a serious writer and why don’t I just take up bagging groceries …
I track the sales of all my books on as many distribution channels as I can. This allows me to achieve several objectives. First, I can see if I am reaching a larger number of readers over time. While I don’t have a specific target figure for how many readers I want to get during …